A specialized analytics consulting firm built to help growth-stage companies unlock the full value of their data.
Zii Consulting Services is led by Khurram Malik, an analytics and growth executive with over 20 years building media analytics, marketing measurement, and BI programs across entertainment, healthcare, retail, and consumer industries.
Khurram has held VP and Director-level roles at Publicis Health Media, Wavemaker (GroupM), Warner Bros., and Redbox — overseeing measurement of more than $400M in annual media spend and leading teams of 25+ analytics professionals. His clients have included Paramount Pictures, Biogen, Amgen, Primo Water, Novo Nordisk, Sony Pictures, and more.
At Zii Consulting, that Fortune 500 experience is brought directly to your engagement — without the agency overhead, politics, or slow timelines. You work with a senior practitioner who has built attribution models, launched BI centers of excellence, and presented to CMOs.
VP and Director-level experience at Publicis, GroupM/Wavemaker, and Warner Bros. — applied directly to your work.
Entertainment, healthcare, retail, and consumer — real experience across sectors, not generalist guesswork.
We measure success by decisions made and outcomes achieved — not decks delivered or hours billed.
A structured, collaborative approach from discovery to ongoing optimization.
We align on your goals, data sources, current tools, and key stakeholders.
We design your KPI framework, measurement plan, and data architecture.
We build pipelines, dashboards, tracking setups, and reporting templates.
We deliver, train your team, and ensure stakeholder adoption.
We iterate, monitor, and continuously improve based on your evolving needs.
Companies scaling fast who need analytics infrastructure that keeps up with the business.
Teams spending on paid media, SEO, and campaigns who need accurate, real-time performance visibility.
Agencies who need to modernize their analytics capabilities or offer analytics services to clients.
Working with Khurram transformed how our marketing team makes decisions. Within three months we went from gut feel to a real-time dashboard every channel manager checks daily. Reporting time dropped 70% and we finally trust the numbers.
We had four years of data in disconnected platforms with no way to tie it to outcomes. Khurram built us an ETL pipeline and measurement framework in eight weeks that our agency had promised for two years. The ROI was immediate.
The depth of knowledge Khurram brings to media measurement is remarkable. He'd seen our exact problems before at scale and solved them in a fraction of the time we expected. He operates at a level you usually only find at the biggest agencies.
Let's start with a no-obligation conversation about your goals.
Schedule a Free Consultation