Real results from real engagements. See how we've helped companies turn data into competitive advantage.
Avg. marketing ROI improvement across clients
Reduction in manual reporting hours
Improvement in data accuracy via ETL
A major film studio needed a unified view of campaign performance across linear TV, digital, and streaming to understand what was actually driving ticket sales. We built a multi-platform measurement framework, implemented privacy-safe audience analytics via Google Ads Data Hub, and delivered automated executive dashboards giving leadership real-time visibility across every release.
A global pharma brand managing 15+ products and $400M+ in annual media spend lacked a consistent way to connect media activity to patient and brand outcomes. We built a scalable omnichannel measurement framework — standardizing KPIs, attribution methodology, and reporting across all brands — that was adopted as the standard across the agency's broader healthcare client base.
A large-scale automated retail operator processing 700M+ annual transactions across 40K+ locations had poor demand forecasting accuracy. We rebuilt their forecasting models and analytics infrastructure from the ground up — improving accuracy by ~40%, optimizing content purchasing and inventory decisions, and delivering more than $15M in product cost savings through data-driven optimization.
A consumer brand was struggling with poor funnel conversion and untargeted CRM campaigns. We led CRO measurement and funnel friction analysis to identify drop-off points, while applying CRM analytics to sharpen campaign targeting and sequencing — resulting in a 60%+ increase in new customer acquisition and a 110% improvement in conversion rates.
Working with Khurram transformed how our marketing team makes decisions. Within three months we went from gut feel to a real-time dashboard every channel manager checks daily. Reporting time dropped 70% and we finally trust the numbers.
We had four years of data in disconnected platforms with no way to tie it to outcomes. Khurram built us an ETL pipeline and measurement framework in eight weeks that our agency had been promising for two years. The ROI was immediate.
The depth of knowledge Khurram brings to media measurement is remarkable. He'd seen our exact problems before at scale and solved them in a fraction of the time we expected. He operates at a level you usually only find at the biggest agencies.
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