We partner with growth-stage companies and marketing teams to modernize analytics capabilities — delivering clarity, agility, and measurable results.
End-to-end analytics solutions tailored to your business goals.
Custom KPI frameworks aligned with your business goals and marketing funnels.
Intuitive, interactive dashboards using Power BI, Tableau, and Looker Studio.
Seamless pipelines from CRMs, ad platforms, and web analytics to centralized databases.
GA4 tagging, UTM taxonomy, GTM event tracking, and media platform integrations.
Executive-level reports with performance insights, trend analysis, and actionable takeaways.
Real-time media tracking across paid channels with customized alert logic.
QuickStart Dashboards — pre-built, proven, and live in as few as 5 days.
A clear, structured path from first conversation to measurable outcomes — every time.
We align on your goals, data sources, current tools, and key stakeholders.
We design your KPI framework, measurement plan, and data architecture.
We build pipelines, dashboards, tracking setups, and reporting templates.
We deliver, train your team, and ensure stakeholder adoption.
We iterate, monitor, and continuously improve based on your evolving needs.
VP and Director-level experience at Publicis Health Media, Wavemaker/GroupM, Warner Bros., and Redbox — not a junior consultant learning on your dime.
Oversaw measurement of more than $400M in annual media spend across healthcare, entertainment, and consumer brands. We know what performance looks like at scale.
Delivered for Paramount Pictures, Biogen, Amgen, Warner Bros., Novo Nordisk, Sony Pictures, and more — enterprise rigor brought to your engagement.
Proficient across Power BI, Tableau, BigQuery, Snowflake, SQL, Python, GA4, Datorama, DV360, and 15+ additional platforms.
From measurement strategy and KPI frameworks to ETL pipelines, dashboards, and stakeholder enablement — we own the full lifecycle.
We act as an embedded part of your team — not a distant vendor — focused on your success.
Marketing ROI improvement through campaign tracking revamp
Reduction in manual reporting time via automated dashboards
Increase in data accuracy through structured ETL workflows
Working with Khurram transformed how our marketing team makes decisions. Within three months we went from gut feel to a real-time dashboard every channel manager checks daily. Reporting time dropped 70% and we finally trust the numbers.
We had four years of data sitting in disconnected platforms with no way to connect it to outcomes. Khurram built us an ETL pipeline and measurement framework in eight weeks that our agency had been promising for two years. The ROI was immediate.
The depth of knowledge Khurram brings to media measurement is remarkable — he'd seen our exact problems before at scale and solved them in a fraction of the time we expected. He operates at a level you usually only find at the biggest agencies.
Let's talk about your analytics goals. No obligation, just a conversation.
Schedule a Free Consultation